After twelve years of caring for patients in Southwest Florida as Aesthetic Plastic Surgery and Med Spa of Naples, our practice has a new name: Naples Aesthetics. The surgeon is the same. The team is the same. The address, the phone number, and the standards we hold ourselves to are all the same. Only the name and the look have changed.
I wanted to write to you directly, because a name change can feel like more than it is. Let me explain what this means, and just as importantly, what it does not.
The Practice You Know, Under a New Name
If you have been a patient of mine, or you have followed the practice over the years, nothing about your care changes today. I am still Dr. Kent Hasen. I still perform every surgical procedure personally. Our nursing team, our aestheticians, our patient coordinators, the people you know by name, are all still here.
Aesthetic Plastic Surgery and Med Spa of Naples has simply become Naples Aesthetics. The website you are reading this on, drhasen.com, is the same site you have always used. Your patient records, your before-and-after photos, your treatment history, all of it remains exactly where it has always been.
If you booked a consultation last week, that consultation is still on the calendar. If you have a procedure scheduled next month, nothing about that changes either.
What Is Not Changing
I want to be specific here, because specificity is reassuring.
- The surgeon: I am Dr. Kent Hasen, board-certified plastic surgeon, and I continue to lead this practice.
- The team: Every member of our clinical and patient-facing team remains in place.
- The address: We are at the same location in Naples, Florida, where we have always been.
- The phone number: Call the number you have always called.
- The website domain: drhasen.com remains our home on the web.
- The standards: The way we consult, the way we operate, and the way we follow up have not changed.
What has changed is the name on the sign, the logo on the door, and the way we present ourselves to people who have not yet met us.
Why Naples Aesthetics
The old name, Aesthetic Plastic Surgery and Med Spa of Naples, served us well for over a decade. It was descriptive, and it was clear. Over time, however, it stopped reflecting who we have become.
We are a Naples practice. We are deeply rooted in this community, and patients from across Southwest Florida and beyond come to us because of where we are and what we do here. Naples Aesthetics says that plainly. It is shorter, easier to remember, and it puts our home city at the front of our identity.
The new visual brand reflects the same idea. Cleaner, calmer, more confident. A look that matches the experience we want every patient to have when they walk through our doors.
What to Expect as a Patient
In the coming weeks, you will see the new name appear in a few places.
Your appointment reminders and emails will arrive from Naples Aesthetics. The signage at our practice will update. Our social media accounts have been renamed. If you search for us on Google, you will see the new name on our business profile, with all of our reviews and ratings intact.
The procedures and treatments we are known for are unchanged. Whether you are returning for a breast augmentation consultation, a CoolSculpting Elite session, or any of the surgical and non-surgical services we offer, the experience is the same one you have always trusted.
If you see the old name somewhere, on a directory listing, an older social post, or a piece of printed material, please do not be concerned. We are updating these as quickly as we can, and any reference to Aesthetic Plastic Surgery and Med Spa of Naples is, for all practical purposes, a reference to Naples Aesthetics.
If you have questions, call us. If you want to come in and see the refreshed space in person, schedule a consultation. We would be glad to walk you through anything that is on your mind.
Frequently Asked Questions
Is Naples Aesthetics the same as Dr. Hasen’s practice?
Yes. Naples Aesthetics is the new name for Aesthetic Plastic Surgery and Med Spa of Naples. Dr. Kent Hasen continues to lead the practice. Same surgeon, same team, same location.
What happened to Aesthetic Plastic Surgery and Med Spa of Naples?
The practice has been renamed to Naples Aesthetics. Nothing else has changed. Same ownership, same staff, same address in Naples, Florida.
Did the practice move?
No. We are at the same location we have always been.
Are my records and photos still on file?
Yes. All patient records, consultation notes, and before-and-after photography remain in our system exactly as before.
Is the phone number the same?
Yes. The same number you have always used reaches us.
Will my upcoming appointment or procedure be affected?
No. Everything scheduled before the name change remains exactly as scheduled.
If you have a question that is not answered here, please call the practice or send us a message through the website. We are happy to talk it through.
Thank you for trusting us with your care, whether you have been with us for years or you are just discovering us under our new name. The work continues, and so do we.
Dr. Kent Hasen
Naples Aesthetics
Naples, Florida
